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Grasp the market direction and optimize the industrial layout NHI has achieved rapid growth in the automobile field

Published:2023-02-17

Core tips

Focusing on the broad market demand and enterprise development demand, Northern Heavy Industries Group Co., Ltd. (hereinafter referred to as "NHI") has made a layout in the automotive industry, especially in the field of new energy vehicles, continued to make efforts, achieved rapid growth, and gradually developed into a highly competitive auto parts supplier.

Up to now, NHI has successfully entered the customer supplier system of 8 main engine plants, including BYD, BAIC, Great Wall, Jiangling Ford, Chery, SAIC MAXUS, Foton Daimler and Scania, Sweden, and won 10 new vehicle supporting projects.

Explore and constantly improve the strength to seize the high-end market

As we all know, the automobile industry has a long industrial chain and a large market scale. As a strategic and pillar industry of the national economy, automobile consumption is of great significance in boosting domestic demand and stabilizing industrial and economic development. With the continuous development of electrification, networking and intelligence of automobiles, the integration of automobile manufacturing and energy, transportation, information and communication industries has accelerated, and the interaction between automobile industry and the national economy is broader and deeper.

At the same time, many manufacturing enterprises have also further improved their understanding, unified consensus, and made clear the focus and direction of promoting high-quality development: pay close attention to the transformation and upgrading of traditional industries, speed up the cultivation of strategic emerging industries, focus on strengthening the weak links of the industrial chain, and forge new industrial competitive advantages in the process of implementing the carbon peak and target tasks.

In the face of market changes and its own development needs, NHI has rapidly adjusted the direction of transformation and upgrading. Through benchmarking the leading enterprises in the industry and continuous exploration and improvement from theory to practice, it has achieved the transformation and upgrading from the low-end commercial vehicle supporting market to the high-end commercial vehicle and passenger vehicle supporting market. It is reported that among the main engine manufacturers that have reached cooperation at present, Scania is the first global supplier supporting system of international auto brands entered by NHI. BYD is the first new energy vehicle brand supplier supporting system entered by NHI.

Innovation-driven, accelerating the realization of self-reliance in science and technology

No pains, no gains. Behind the achievements are the persistent innovation, research and development and continuous large investment of NHI. With the efforts of scientific research backbone, in 2022,NHI developed more than 30 projects of passenger car steering column products, involving multiple fields such as machinery, electric regulation, pneumatic regulation, etc., and the supporting products achieved full coverage from A0 to B-class models, and overcame more than 20 key core processes, and more than 10 products achieved outsourcing to home-made.

Technological innovation has provided strong support and guarantee for NHI to fully implement the transformation and upgrading of the automobile industry. In 2022, NHI applied for 6 invention patents and 4 utility model patents, and its proprietary technologies such as ball drive shaft, ball cage constant velocity universal joint, steering column locking device and large cylinder filled the domestic gap and were at the domestic leading level.

NHI can pass the audit of many passenger car customers without continuous investment in assembly, processing, and test equipment. In 2022, NHI invested 15 sets of specialized processing, assembly, and test equipment, introduced domestic advanced straightening and inner hole polishing equipment, established a leading environmental simulation durability laboratory in the same industry in China, and the first fully automatic steel ball optional intermediate shaft assembly line in China. The advanced processing, assembly and test equipment has brought about the improvement of product quality, demonstrated the strong impetus and sufficient stamina for the development of the enterprise, and thus has been highly praised by customers.

Innovation-driven development, science, and technology self-reliance. Zhang Bin, president of NHI, said: "We continue to explore business growth points with core competitiveness and large-scale production, and after full market research and demonstration, we choose to comprehensively promote the transformation and upgrading of automotive steering products. In 2022, our automotive steering products have successfully completed the transformation and upgrading, and the new products have been fully recognized by the market, planting the 'seeds' of hope. At present, we are focusing on new energy vehicles, intelligent Efforts have been made in driving and other fields to continuously develop and expand the automobile industry of NHI, and to cultivate and expand the economic growth point of emerging industries of enterprises. We believe that our efforts in 2023 will surely achieve greater results. "